The Founder Playbook
The Founder Playbook

You can see a different kind of school. Let's build it.

If you're an educator who knows learning can be more personal — and you've felt the limits of the system you're in — this is where you explore what it would take to start a microschool with IMC. Explore in any order, at your own pace. Nothing here asks for anything.

Why microschools

The education landscape is shifting — and microschools are the response.

For more than a century, the American school system was designed to educate large numbers of students efficiently and consistently. For many learners, it still provides stability and opportunity — and recognizing that matters. Microschools aren't a rejection of traditional education. They're an expansion of it.

No single system can meet the needs of every learner equally.

Families want learning that feels more personal. Educators are seeking autonomy, creativity, and belonging. Communities want schools that reflect their values. Microschools emerged in response — small, relationship-rich, designed around learners rather than systems. Because they're small, they can:

  • Adapt learning pathways to individual students
  • Build deep relationships between learners and adults
  • Connect learning to real community experiences
  • Move faster than large systems can

But there's a catch: the promise is real — the survival rate is not.

Hundreds of microschools have launched in recent years, many founded by exceptional educators, many changing young lives. But most don't make it past the first few years — not because the learning model failed, but because of everything around it a small school has to carry alone. Traditional systems have central offices to absorb operational shocks. Microschools don't. The predictable pressures:

Administrative weight

Finance, payroll, HR, audits, compliance, insurance, reporting — all on a tiny team. Instruction suffers when founders become full-time operators.

Isolation

Leaders and teachers work alone. Without peer networks, improvement slows and burnout accelerates.

Financial instability

Small schools can't absorb enrollment dips or delayed funding. Few have reserves.

Reinventing the wheel

Each school rebuilds staffing, policies, and systems from scratch. Time and energy wasted.

Policy vulnerability

Without a backbone organization, schools face compliance and authorizers alone.

The equity cost

To survive, many rely on tuition — putting the most innovative learning out of reach for the students who'd benefit most.

The country doesn't have a microschool problem. It has a microschool support problem.

Why IMC
Our vision

Every Hoosier student attends a school that feels like it was designed just for them — because it was.

The people behind IMC were the constrained teacher too.

We felt the calling and hit the same wall — the vision of a school that could be different, and no path to build it inside the system we were in. So we built the path. IMC exists because we needed it and it didn't exist yet.

You don't have to build the hard part alone.

IMC is a backbone organization — a central support system that lets schools designed around learners stay both deeply personal and deeply sustainable. Not a franchise, not top-down control, not a loose network. You keep your school's identity, culture, and design. The network provides the systems that make it survivable.

Governance & accountability

Charter governance, compliance alignment, renewal standards, and oversight — handled with you.

Finance & operations

Shared budgeting, payroll, HR, audits, enrollment, insurance, and state reporting.

Site launch & onboarding

Structured launch planning, staffing frameworks, and operational playbooks from live practice.

Professional learning

Ongoing development through MicroEDU, a badge-based professional learning ecosystem.

You're an educator here — not an entrepreneur taking on financial risk.

Site Leaders are employees of IMC. You're hired, supported, and compensated through IMC — you don't invest personal funds to launch or operate a microschool. This structure is intentional: it removes financial and operational risk so you can focus on students, families, and learning rather than fundraising, cash flow, or back-office operations.

Shared commitments, local flexibility.

Every IMC school enters a partnership rooted in trust and clarity. Some things are shared across the network to protect learners and keep quality high; the rest stays yours to design for your community.

Non-negotiable across all sites

  • Competency-based learning
  • Clear outcomes & evidence of mastery
  • The IMC badge framework & learner agency
  • Shared systems for data, reporting, accountability
  • Required state assessments & compliance
  • The four promises: joy, connection, growth, success

Yours to shape locally

  • Daily schedules & rhythms
  • Project themes & curriculum materials
  • Community partnerships
  • Physical space & culture
  • Staffing structure & site-based learning
  • How your school expresses its identity

Joy

Curiosity and excitement as core outcomes.

Connection

Every learner known, supported, valued.

Growth

Progress measured by learning, not time.

Success

Defined broadly and individually.

The Commons

The operating system of your microschool.

The Microschool Collaborative — the "Commons" — is the central platform where your school runs. It's not where instruction happens (that's in projects, small groups, and real-world experiences) — it's where all of that learning is captured, connected, and visible, and where the day-to-day operations of your school live. Students, teachers, and families use it every day.

Tasks & goals

Assign work, set student goals, and connect them to skills and badges.

Student grouping

Organize learners into flexible groups that fit your model.

Progress & evidence

Track movement toward mastery; students submit evidence of learning.

Family & student messaging

Communicate clearly and consistently with families and learners.

Attendance & calendar

Take attendance, run your school calendar, and spot gaps quickly.

Payments

Handle school payments in one place, tied to your site.

At the core: mastery, tracked through badges.

Badges are the heart of the learning experience — students work toward demonstrating mastery, not just completing assignments. As an educator, here's the real depth:

Fraction Namer badge
Math · Fraction NamerSix subskills, one mastery item.
Affixes Speller badge
Reading · Affixes SpellerPrefixes, suffixes, word-building.

Mastery-bound, not time-bound

Every badge breaks into subskills, each with an "I can" statement. A student must reach Explainer level on every subskill before attempting the badge's mastery item — so foundations are real. Some badges unlock others; many are independent and earnable anytime. Over 150 badges span grade levels and subjects, with more added continually.

A real demonstration, not a test

Mastery is shown through an integrated demonstration and a real-world challenge. For Fraction Namer: "You and a friend share two pizzas — you ate 5/8 of one, they ate 2/3 of the other. Estimate each against 0, 1/2, and 1, place both on a number line, and tell me who ate more and how you know." They don't recall — they use what they've mastered.

Designed for your school, too

IMC includes the core badges every site shares. As a founder, you can eventually create custom badges reflecting your school's theme — and students can propose enrichment badges for their own passions. You don't design your full system now; you just start thinking about how learning will work.

Is this you?

IMC founders come from many backgrounds.

Some are veteran educators. Some are school leaders seeking a different model. Others are entrepreneurs or community partners working alongside licensed educators. What unites them isn't a résumé — it's a shared way of thinking about learning and leadership.

You might be an IMC founder if you…

What the commitment really is

Opening a microschool is a significant commitment, and IMC is intentionally selective — measuring success by the readiness and sustainability of each school, not the number launched. Expect real engagement: application and design conversations, collaborative design work with the IMC team, and participation in professional learning. As a reminder, you'll do this as an IMC employee — the process is designed to make sure you're genuinely prepared before you ever open doors, with IMC carrying the operational and financial risk alongside you.

Your questions

Founder questions, answered.

Serious questions deserve straight answers. Search, or browse by topic.

The role & employment

Site Leaders are employees of the Indiana Microschool Collaborative — hired, supported, and compensated through IMC. They do not invest personal funds to launch or operate a microschool. For administrative purposes (payroll, benefits, compliance) employees are structured as leased employees through Eastern Hancock Schools, but role expectations, supervision, and daily work are directed by IMC.
Site Leaders report to an IMC supervisor (typically a Regional Director or central office leader), with regular check-ins, coaching, and performance feedback aligned to IMC's promises of joy, connection, growth, and success.
Site Leader roles are 10-month positions aligned to the school calendar, with compensation following an IMC salary structure. Extended contracts may be available depending on site needs. Relevant professional and instructional experience is considered alongside years of certified teaching.
Monday–Friday, aligned to the school calendar, typically within a traditional school-day window (roughly 7:30–3:30). Sites must meet required annual instructional minutes, but within that have flexibility to design competency-based schedules.
There's no built-in prep period. Site Leaders design schedules that embed planning, reflection, and collaboration into the flow of the work.
No. IMC does not use non-compete clauses for employees who leave. Outside work is allowed as long as it doesn't conflict with IMC responsibilities or overlap with contracted IMC time.

What IMC handles vs. what you lead

As the backbone organization, IMC manages HR, payroll, enrollment processing, state reporting, compliance, special education systems, and financial operations. Instructional design, daily operations, and community relationships are led by the Site Leader and team, with IMC coaching.
All funding flows through IMC. Site Leaders get an approved site budget and help plan and operate within it. Purchasing goes through IMC systems; Site Leaders don't have direct access to cash. Start-up funds may be available depending on timing and capacity.
IMC does not purchase property. Each microschool operates under a lease that outlines maintenance and facilities responsibilities. IMC supports lease review and risk management; site responsibilities follow the lease terms.
IMC manages the centralized application, lottery (when demand exceeds capacity), and enrollment systems. Site Leaders lead local outreach — tours, questions, relationship-building — so families understand the model before enrolling.

The learning model & flexibility

Shared across all sites: competency-based learning, the IMC badge framework, learner agency, participation in shared systems, required assessments and compliance, and the four promises. Sites keep flexibility over daily schedules, staffing structure, projects, partnerships, culture, and instructional materials — as long as the core commitments hold.
IMC is flexible on curriculum and materials. The network is thoughtful about technology with younger learners and avoids heavy screen reliance in early grades. A wide range of approaches is fine, provided the Site Leader can explain how learning supports different needs and lets learners progress at different paces.
No fixed ratio — appropriate ratios vary by age, needs, and site design, with safety and supervision prioritized. Family involvement is welcome within limits; any non-employee regularly on site must complete an annual background check.
All Site Leaders participate in MicroEDU, IMC's professional learning ecosystem — a mix of self-directed and network-specific learning. Growth is job-embedded: educators set annual goals, gather evidence, and engage in reflection and feedback cycles.
Yes — students take state assessments like any public school. What IMC doesn't do is sacrifice real learning time for extensive test prep; a rich, engaging education is the best preparation.

Selection & sites

It varies. Some apply directly through the IMC website; in other cases IMC works with existing organizations (schools, universities, community partners) to host a site. All pathways include interviews and screening focused on readiness, feasibility, and alignment. Some begin planning immediately; others plan for a later launch year.
Primarily alignment to IMC's vision that every student should attend a school designed just for them. Also: student-centered orientation, entrepreneurial leadership that can build with limited resources, willingness to work within shared systems, comfort in a public charter context while leading a nontraditional environment, ability to lead in a small high-trust setting, a continuous-improvement mindset, and clear personal investment in the school's success.
No geographic targets. IMC has a defined number of students and sites it can responsibly support and decides based on readiness, feasibility, and alignment. It generally keeps meaningful spacing between sites (often ~15 miles) to avoid oversaturation, unless there's clear unmet demand and capacity to support more.

Students, safety & continuity

As a public school, IMC provides special education services and all appropriate supports — IEPs, 504 plans, services for English Learners. In a smaller, relationship-driven environment, support is often woven into the day rather than pulled out. IMC reviews records from prior schools for continuity, has licensed special education staff, and continues building capacity. When a student's needs exceed what a microschool can safely provide, IMC works with families to determine next steps.
Yes. IMC and the State Charter School Board must verify readiness before opening. If staffing, facilities, compliance, or operational benchmarks aren't met, launch may be delayed to protect students, families, and staff.
IMC intervenes early with additional coaching and operational support. If needed, it may support leadership transitions or restructuring to protect continuity for learners. The goal is improvement and stability — not punishment or closure.

No questions match that search. Try a different term, or start a conversation with the IMC team.

The process

A thoughtful path from idea to open doors.

Opening an IMC microschool is a multi-phase process built to support strong planning and a sustainable launch. IMC intentionally limits how many schools launch each year, so every new site gets meaningful onboarding and coaching. At each stage you get a formal decision — advance, revise and resubmit, or pause for a future cycle.

Phase 1

Initial Application · ~9–18 months before opening

You submit a founder application — vision, community listening, early staffing and facility concepts, alignment with IMC's mission. Exploratory alignment, not finalized plans. Open to anyone — no acceptance required to begin.

Phase 2

Design Proposal · ~6–12 months before opening

Founders who advance develop a detailed proposal — learning model, student experience, staffing, facilities, budget. Conversations here function as true interviews around leadership and readiness. By invitation, for approved Phase 1 proposals.

Phase 3

Conditional Approval & Launch Prep · ~3–9 months before opening

Site-specific launch planning — staffing, facilities, enrollment outreach, system setup, background checks. Conditional approval signals intent to move forward together.

Phase 4

Site Readiness & Final Approval

A comprehensive review of facilities, staffing, compliance, curriculum, student services, and operations. Once ready, the site goes to the charter authorizer for final approval — then opens to students.

Ways to launch.

Not every partnership looks the same. IMC supports microschools across several public education contexts, so communities can build in the way that fits their reality:

Charter microschool

Launch as part of the IMC charter network, with access to shared infrastructure, compliance systems, and operational support.

District partnership

Launch with a public district as a district-owned program or school-within-a-school. The district retains ownership and governance while benefiting from IMC design and systems.

ESA infrastructure

In states with Education Savings Accounts, IMC can provide shared infrastructure so families access microschools without added tuition.

Ready to begin?

IMC isn't seeking rapid growth for its own sake — it's seeking aligned partners who believe schools should be designed around learners. If that's you, the next step is Phase 1.

Start your Phase 1 application

Shape your vision, learning model, team, and operations into a design proposal — the guided workbook walks you through each part. Sign in with Google so your progress saves and only you can access it. Come back anytime; nothing's final until you submit.

Sign in & start Phase 1

Open to all prospective founders. Phase 2 follows for approved Phase 1 proposals.

Not ready to apply yet?

If you'd rather just play with an idea first, the free Design Studio lets you sketch a school concept in about twenty minutes — no application, no commitment.

Try the Design Studio ↗

Or reach out to the IMC team with questions — no commitment.